top of page

Farmer Direct

  • Dec 5, 2017
  • 1 min read

Updated: Nov 14, 2023


Farmer Direct

We make every effort to work with farmers to change post-harvest processing to improve the quality of cacao, the price farmers can sell their cacao and also the taste of the chocolate that you will eat.




WORKING WITH FARMERS

We work closely with organic cacao farmers in South India to source, harvest and process some of the best quality beans this country has to offer.


QUALITY HARVEST

Cacao beans in India have traditionally been sold to mass market chocolate companies where the focus on quality and flavor development in the processing of the cacao is minimal. The type of chocolate we make requires the highest standard of cacao processing because any ‘off flavours’ cannot be masked by excess sugar, milk or preservatives.


BETTER RELATIONS

By working in Direct Trade with farmers and processors, we do not use any ‘broker’ and we can be sure the purchase price of the cacao goes directly to the farmers. At Mason & Co we have been pioneers in the improvement of cacao processing in India and the increase of cacao prices for farmers in India. If you are a farmer or a person connected to growing cacao (in India or elsewhere) and would like to get in touch, please do write to info@masonchocolate.com, we would love to hear from you!

 
 
 

33 Comments


Zhang Julia
Zhang Julia
Jan 19

Love how Farmer Direct prioritizes fair trade and quality cacao processing for farmers—such a refreshing take on ethical chocolate! It’s cool to see niche industries like this and videotogifconverter.net both valuing direct partnerships to elevate their craft.

Like

XIAOJUN MAO
XIAOJUN MAO
Jan 04

found myself relying on BPMN AI to map out my daily workflows, followed by Infographics AI to create visual summaries

Like

lili xie
lili xie
Nov 01, 2025

Navigate treacherous curves with precision in this dynamic browser-based challenge where every turn tests your reflexes at Play Drift Boss.

Like

Brian Dotts
Brian Dotts
Oct 30, 2025

Once you get used to trading from a crypto terminal, it’s hard to go back to regular exchanges: https://cryptorobotics.ai/

Like

Wamie
Wamie
Oct 30, 2025

Loved this post! Your focus on direct-trade farmers is inspiring. It’s as authentic and standout as the George Springer Toronto Blue Jays 2025 Jacket true quality and passion in every detail!

Like
bottom of page