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Farmer Direct

Updated: Nov 14, 2023

Farmer Direct

We make every effort to work with farmers to change post-harvest processing to improve the quality of cacao, the price farmers can sell their cacao and also the taste of the chocolate that you will eat.


We work closely with organic cacao farmers in South India to source, harvest and process some of the best quality beans this country has to offer.


Cacao beans in India have traditionally been sold to mass market chocolate companies where the focus on quality and flavor development in the processing of the cacao is minimal. The type of chocolate we make requires the highest standard of cacao processing because any ‘off flavours’ cannot be masked by excess sugar, milk or preservatives.


By working in Direct Trade with farmers and processors, we do not use any ‘broker’ and we can be sure the purchase price of the cacao goes directly to the farmers. At Mason & Co we have been pioneers in the improvement of cacao processing in India and the increase of cacao prices for farmers in India. If you are a farmer or a person connected to growing cacao (in India or elsewhere) and would like to get in touch, please do write to, we would love to hear from you!

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